London or Regional Agency: Does Location Matter?
Whether an agency's location still matters when most projects run remotely.
Remote working has loosened the link between where an agency sits and who it can serve.
What location still affects
- Workshops. In-person sessions are easier nearby.
- Networks. London studios are close to investors and the startup scene.
- Cost base. Central London overheads are higher, though small studios keep them low.
What it does not affect
- Quality of thinking.
- Design craft.
- Responsiveness.
Strong scenes outside London
Glasgow, Bristol, Manchester and Leeds all have respected studios.
Practical advice
Choose on fit, experience and people first. Treat location as a tiebreaker. If in-person time matters to you, say so in the brief.
Time zones
For international work, overlapping hours matter more than postcode.
The real question
Who will lead your project, and do you trust them? See questions to ask a branding agency.
Looking for an agency? Read the full shortlist on Capital Brand Review.
