Brand Consistency for Small Teams

Simple systems that keep a brand consistent when nobody has 'brand manager' in their title.

Published by Technically Creative · Written for London founders

Inconsistency rarely comes from carelessness. It comes from people not having the right file at the right moment.

One source of truth

Keep logos, fonts, colours and templates in one shared folder with a clear name. Remove old versions.

Build templates for the things you make most: slides, documents, social posts, proposals.

Most people will not open a 30-page PDF. Summarise the essentials on a page.

One person answers brand questions and approves exceptions.

Show new hires where everything lives in week one.

Glance over public materials monthly. Fix drift early.

Design tools with shared libraries make consistency the default.

For what to include in the full document, see brand guidelines. To check where you stand now, use the brand audit checklist.

For our shortlist of agencies, see 5 of the Best Branding Agencies in London for Founders at https://bestbrandingagencylondon.co.uk/.